Apple announces special event for October 28 titled Pro and tell

Apple just scheduled its second major product showcase of the month, setting a special event for next Wednesday, October 28 at 10 a.m. PT in Los Angeles. The Cupertino technology giant sent out press invites featuring the tagline “Pro and tell,” following up on its earlier October 13 launch in New York City. Greg Joswiak shared the invite artwork on social media, sparking immediate industry speculation about what is coming next. According to Bloomberg reporter Mark Gurman, the company is preparing a slew of new product announcements to close out the autumn release cycle. The headliner on the rumored docket is the very first MacBook Pro featuring a touchscreen and an OLED display. For any business owner relying on Apple laptops for daily operations, this update could change the portable workstation lineup before the holiday shopping rush. The previous October event brought the new HomeView smart display, the HomePod mini 2, and an updated Apple TV 4K to store shelves. Now, all eyes turn to Los Angeles to see if the rumors about a radical screen redesign hold up under the lights. Check your gear budgets if your team is due for an upgrade before the end of the quarter. At least you will not have to wait long to find out what “Pro and tell” actually means.