Nike builds a new global campus in Bengaluru, India, targeting $332.94 billion market

Nike is banking on a brand-new facility in South Asia to help lift its worldwide sales out of a prolonged slump. According to CNBC, the sportswear company announced it will create a new global campus in Bengaluru, India, as part of a turnaround plan led by CEO Elliott Hill. Hill wrote in a letter to employees that the new facility is a long-term investment to position the company for future success. The campus is expected to open in the next few years, housing corporate roles across the main Nike brand, Jordan Brand and Converse. India's e-commerce market was valued at $159.25 billion in 2026 and is projected to reach $332.94 billion by 2031, according to IBEF, a business advocacy organization created by the Indian government. At the same time, Nike is trying to cut costs at home and abroad through its Pace strategy, which aims to deliver approximately $2.5 billion in savings through fiscal 2031. The expansion comes as Nike struggles in Greater China, where its revenue dropped by 26% in its fiscal first quarter as local brands gain ground. Simeon Siegel, a senior managing director at Guggenheim Securities, told CNBC that the company is trying to shrink to stability before returning to growth. "The goal here is not to shrink to oblivion; it's to shrink to stability, and then ultimately growth," Siegel said. Hill told analysts that the company is taking deliberate actions to fix its business region by region. For your own business, breaking into a new market takes more than just showing up with a famous logo. You have to convince local customers your products are worth buying, whether you are selling sneakers in Bengaluru or hardware in Lakewood.