Lumentum CEO Michael Hurlston plans 3 years ahead for laser chips

Lumentum CEO Michael Hurlston spends money on new tech 3 years before he even knows if buyers will want it. His company owns its own manufacturing plants and operates as the Taiwan Semiconductor Manufacturing Company of laser chips. Spending big cash 3 years early sounds like a great way to get gray hair, but he locks his buyers in first. Lumentum gets purchase deals that customers cannot simply cancel when they change their minds. "The purchase commitments we have are to a large degree non cancelable, so they can't walk away quickly" Locking in your customers is nice work if you can get it.