Southwest Airlines announces major changes to Rapid Rewards program effective January 1, 2027

Southwest Airlines just announced major changes to its Rapid Rewards loyalty program, taking effect on January 1, 2027. Travelers who rely on frequent flyer miles need to pay close attention to the new rules coming down the track. According to Doctor Of Credit, credit card signup bonuses will no longer count toward the coveted Companion Pass. This is a massive shift for anyone who uses everyday card spending to bring a spouse along for free. For years, open-and-spend bonuses were the easiest ticket to a free second seat across the country. Now, Southwest is slamming the door on that strategy. You will actually have to fly the miles or spend heavily on the card to earn that status. If you are sitting on a pile of points or planning your travel schedule for the next few years, your math just changed overnight. For a family booking multiple flights a year out of nearby airports, losing that shortcut stings. Check your loyalty strategy before the rules flip in 2027. Otherwise, your next vacation just got a whole lot more expensive.