NewsAmazon wins global rights to stream Emmys
Amazon Prime Video is a streaming service. They will stream the Emmy Awards for free worldwide. The ceremony starts in 2027. It was on traditional US TV before.
A big change is coming to the Emmy Awards. Amazon Prime Video has secured exclusive global rights to stream the ceremony under a six-year deal. This means the Emmys will no longer be on traditional US broadcast television. Starting in 2027, the agreement replaces a rotation of the gala among major networks like ABC, CBS, Fox and NBC. The ceremony will instead stream live for free worldwide each September, with no Prime Video subscription needed. Mike Proulx, research director at Forrester, said the existing setup had become out of sync with modern television. Cris Abrego, chair of the Television Academy, said the deal gives the ceremony unprecedented global reach, allowing audiences in more than 200 countries to watch live. This move is another indication of how live events are shifting to digital platforms as viewing habits evolve. The Oscars, for example, are moving to YouTube live globally starting in 2029. Amazon's latest earnings highlighted strong gains in live viewership, including record ratings for its inaugural NBA season. The Emmys deal positions Amazon directly alongside Google, whose video platform YouTube holds the upcoming Oscar rights. This change may affect how people watch award shows, but it won't change how much they pay for streaming services.