Best Buy launches new online gaming hub ahead of major game releases
Best Buy, the electronics retailer chain, is launching a new online beta hub called Best Buy Gamers.
The short version
- Patrick McGinnis, the chief revenue officer at Best Buy, told CNBC about the rollout.
- The platform arrives ahead of the Nov. 5 Zelda remake and the Nov. 19 Grand Theft Auto VI launch.
Why it matters to you. If you run a retail shop or Buy electronics for your family, major product launches like these often shift foot traffic and discount trends across the entire retail sector.
Check your screens this week if you follow the tech market. Best Buy, the electronics retailer chain, is launching a new online experience called Best Buy Gamers in a beta version. According to CNBC, Chief Revenue Officer Patrick McGinnis said the retailer is targeting tens of millions of shoppers who Buy consoles and hardware each year.
The platform arrives ahead of some of the biggest releases in the industry, including the Nov. 5 release of a Zelda remake from Nintendo, the Japanese gaming giant, and the Nov. 19 launch of Grand Theft Auto VI from Take-Two Interactive, the video game publisher.
Best Buy has been developing the new site for over a year as it looks for growth drivers to revitalize slumping sales and counter tariffs. The new destination offers gaming articles, event updates, and technology deals created in partnership with IGN, the media website.
Best Buy is also testing an in-store experience in Torrance, California, featuring Sony, the electronics maker, alongside Nintendo and Microsoft. At least the gamers will have plenty to read while waiting in line.
