Salesforce is buying Braze for $5.6 billion in cash
Salesforce just agreed to buy Braze for $5.66 billion in cash.
The short version
- Salesforce, which owns business software, is pushing a new acquisition spree.
- Braze builds messaging software for big consumer brands.
- Wall Street reacted as Salesforce stock dipped and Braze shares soared.
Why it matters to you. For business owners using enterprise software, these giant platform combinations mean the tools you rely on for customer messaging keep shifting under one roof.
Salesforce just agreed to acquire Braze for $5.66 billion in an all-cash deal, continuing a major buying spree by the tech giant. Salesforce, which owns cloud software for businesses, announced the agreement on Tuesday. Braze, which builds software designed to help consumer brands manage, automate, and personalize messaging across digital channels, saw its shares soar on the news.
Meanwhile, Salesforce stock dipped as investors weighed the massive purchase. The massive cash deal could help Salesforce compete more directly against Adobe, the massive software maker known for Photoshop and digital marketing tools. According to Investor's Business Daily, the transaction adds another major piece to the tech giant's growing lineup.
When two software giants collide, the ripples reach every digital marketing budget.
Photo: homebucket, CC BY-SA 2.0, via Wikimedia Commons
